Every year, Forbes publishes a feature that it calls Small Giants. The article highlights 25 small businesses “that value greatness over growth.” These companies aren’t the biggest ventures in the world, and they aren’t aiming to be. Instead, they are model businesses in every way possible, from structure to profits to employee morale to community contributions and outreach. How did these companies build the kind of reputations necessary to catch the eye of the contributors and editors at Forbes? This white paper will answer that question, drawing from the 2017 and 2018 Small Giants lists to reveal the hiring practices and business strategies that have allowed these organizations to thrive.